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Brand Management & Strategy
A "Brand Management & Strategy" short course provides a comprehensive overview of the principles and practices involved in developing, positioning, and managing a brand to achieve business objectives, equipping participants with the skills to strategically build brand identity, differentiate from competitors, cultivate customer loyalty, and effectively communicate brand messaging across various channels.
4.5/5
1000+
Students
Beginner
English
Available Coaching Centers:
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Beginner
Course Description
Brand management and strategy focus on creating, shaping, and maintaining a brand’s identity, reputation, and value in the marketplace. It ensures that the brand stays relevant, competitive, and consistent at every point of interaction with customers. In this course, you’ll be introduced to the basics of brand management, positioning, and identity, along with strategies to build and maintain a strong and lasting brand presence.
What Students Will Learn?
- Understand the basics of brand management and why it is important.
- Learn how to define and establish a strong brand identity.
- Explore various brand positioning strategies and differentiation techniques.
- Develop strategies to enhance brand perception and consumer trust.
- Learn about brand equity, brand loyalty, and how to measure brand performance.
- Understand the role of digital branding and storytelling in modern marketing.
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Course Includes
Lectures
N/A Classes
Duration
N/A Hours
Level
Beginner
Language
English
Certificate
Yes
Available Coaching Centers:
No coaching centers found in this location. Please try another area.
Course Includes
Lectures
10 Classes
Duration
N/A Hours
Level
Beginner
Language
English
Certificate
Yes
Learning Path
Beginner
Intermediate
Advanced
Master
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