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Digital Marketing Basics
Start your digital marketing journey by learning the basic tools and channels used to promote anything online.
4.5/5
1000+
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Beginner
English
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Beginner
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Course Description
This course is perfect for college students who are just stepping into the world of digital marketing. You’ll learn what digital marketing actually is, how brands use it to get noticed, and how simple tools like websites, social media, and email work together to build an online presence. You don’t need any prior experience—just a willingness to learn something new.
* Difference between traditional and digital marketing
* Where digital marketing is used today
* Benefits of going digital
* Simple examples from real brands
* What makes a website good
* Free platforms like WordPress and Wix
* Pages every site should have
* Tips to keep it clean and clear
* Overview of Instagram, Facebook, LinkedIn
* Posting with purpose
* Hashtags and trends
* Growing a follower base
* What is SEO in simple words
* How Google finds websites
* Easy keyword ideas
* Keeping your content search-friendly
* Why email is still useful
* Simple ways to collect emails
* Writing your first email
* Tools like Mailchimp
* What Google and Facebook Ads do
* How to set a budget
* Boosting vs. advertising
* Common mistakes to avoid
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Course Includes
Lectures
N/A Classes
Duration
N/A Hours
Level
Beginner
Language
English
Certificate
Yes
Available Coaching Centers:
No coaching centers found in this location. Please try another area.
Course Includes
Lectures
10 Classes
Duration
N/A Hours
Level
Beginner
Language
English
Certificate
Yes
What you need/Requirement
Laptop/PC
A personal computer is essential for hands-on practice and project work.
Learning Path
Beginner
Intermediate
Advanced
Master
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